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In the heart of Yoruba culture, where tradition meets creativity, a brand that redefines the beauty of Asooke emerges. Meet Salami-Adedoyin Rukayat Ibiyemi, the creative force behind De-Toun Palace, an Asooke-inspired brand that seamlessly blends cultural heritage with contemporary elegance. A proud daughter of Iwo Olodo Oba, Rukayat holds a Bachelor’s (BSc) and Master’s (MSc) in Microbiology from the University of Ilorin. She humorously describes her venture as selling “sterile Asooke”—a nod to her academic background.
From a Simple Idea to De-Toun Palace, a Thriving Business
The journey of De-Toun Palace began five years ago with a simple but profound idea. Inspired by her mother’s cherished old Asooke (a Yoruba traditional outfit), Rukayat transformed it into beautiful Asooke lunch boxes. Her father became her first customer, purchasing them for her little cousins, whose excitement ignited a passion in her. She saw the potential of Asooke beyond just lunch boxes—it could be reimagined into stunning fashion statements and event pieces.
What started in her father’s living room has now blossomed into a thriving enterprise. Today, De-Toun Palace is known for its exquisite, high-quality woven fabrics that bring elegance to special occasions. The brand’s mission is simple yet powerful: to celebrate Yoruba culture through premium Asooke designs while adapting to modern trends through creativity and branding.
A Brand That Stands Out
De-Toun Palace specializes in crafting luxurious Asooke products, including:
- Traditional & Modern Asooke Attire—Perfectly woven fabrics for couples, brides, grooms, and cultural enthusiasts.
- Bridal Accessories—Exquisite hand fans and veils to complement wedding outfits.
- Asoebi & Event Fabrics—Beautiful, tightly woven Asooke for groups and special occasions.
- Asooke Lunch Boxes—A creative twist on traditional fabric, transforming it into a stylish and functional accessory.
The uniqueness of De-Toun Palace lies in its customization. Clients are not just buying fabric; they are receiving a piece of history curated to fit their personal style. Whether it’s creating bespoke colors for a wedding or ensuring that no two clients end up wearing the same design as the DJ or Alaga Ijoko, the brand guarantees exclusivity.
Solving the Need for Authenticity & Elegance
In a world where mass production is common, many people crave uniqueness and cultural authenticity. De-Toun Palace fills this gap by offering custom-curated Asooke in colors and styles that reflect the individuality of each client. Whether for weddings, traditional events, or fashion-forward individuals, the brand ensures that no one blends into the crowd.
A Thriving Community of Fashion Enthusiasts
The brand’s target audience includes:
- Fashion lovers who appreciate high-quality, handcrafted fabrics.
- Brides, grooms, and couples looking for customized wedding attire.
- Event planners and guests seeking sophisticated traditional outfits.
- Designers and Yoruba culture enthusiasts who value authenticity in their wardrobe choices.
A Testimony of Elegance & Excellence
De-Toun Palace has received glowing reviews from happy clients. One standout success story is from a bride who wanted a unique Asooke design that blended gold, teal, and ivory. The final creation left her in awe, making her wedding day even more special. Her joy and appreciation reaffirmed De-Toun Palace’s commitment to excellence.
Celebrating 5 Years of Excellence!
As De-Toun Palace marks its 5th anniversary on April 25, the brand is gearing up for an exciting celebration. This milestone reflects the dedication, creativity, and unwavering passion that have shaped its journey so far.
Exclusive Offers for Discover Yoruba Readers!
To show appreciation for new clients, De-Toun Palace is offering an exclusive 5% discount to Discover Yoruba readers. Simply use the code “DPDY01” when making a purchase.
Additionally, every package from De-Toun Palace comes with a free gift—a token of gratitude for choosing authenticity and elegance.
Find De-Toun Palace Online
For those looking to explore the beauty of Asooke, you can connect with De-Toun Palace through:
- WhatsApp: Click to Chat
- Facebook: De-Toun Beauty Palace
- Instagram: @detounpalace_asooke
- Google Business Profile: Explore Here
- TikTok: @de_tounpalace
Words of Wisdom for Aspiring Entrepreneurs
Rukayat shares a heartfelt message for fellow entrepreneurs: Wear your brand like a pair of glasses. Be consistent, stay authentic, and most importantly, never forget to pray—nothing is too small or big to ask your God.
Maintaining the Beauty of Your Asooke
To ensure longevity, De-Toun Palace advises customers to:
- Air dry after use to preserve the fabric’s texture.
- Avoid washing machines for embellished Asooke to maintain its intricate details.
- Minimize ironing for specific designs to prevent shrinkage.
The Beauty of Yoruba Culture
To Rukayat, the Yoruba culture is one of the richest and most profound in the world. She passionately states, “Yoruba dun ladun ju.” From its expressive language to its deep-rooted values of respect and communal living, the Yoruba culture continues to shine brightly.
A Message from De-Toun Palace
Rukayat leaves readers with an important note: Be kind to every entrepreneur you encounter. For fellow business owners, keep giving value and never compromise on quality. Everything will make sense soon—stay patient and persistent!
Thank you, Discover Yoruba, for this incredible opportunity. This is a moment I will cherish forever!
