12 Questions on Adire Fashion - An Interesting Interview with Olaniyi Barakat Olabisi.

This is an interview with Olaniya Barakat Olabisi, the owner of Bissie Ventures Fabrics and Essentials. Bissie Ventures Fabrics and Essentials brings adire fashion to your doorstep with unique and eye-catching designs in different tones and hues. In this interview, she shares her entrepreneurial journey, some challenges she has overcome, and the relevance of her business in preserving the Yoruba culture. One thing is for sure – we need more tenacious and hardworking business owners like her.

Speaking of businesses, do you know we have merch? Click here to browse and select so you can showcase your Yoruba pride with us.

1. Tell us your name, qualifications, and about your business.

My name is OLANIYI BARAKAT OLABISI, I have a B/Tech in mathematics with statistics at the Federal University of Technology, Minna. My brand name is Bissie Ventures Fabrics and Essentials. I have always been a lover of Art and fashion, and I have always been a business person.

I started a jewellery business in 2015 while I was pursuing my National Diploma. I was inspired by the work of Chief Dr. Nike of Nike Art Gallery. Ever since I came across her page on social media, I fell in love with Art and Yoruba culture. Hence, during COVID-19 I decided to learn handwork. I started researching adire making and I went for training. My mission: To produce indigenous designs which portray the rich cultural heritage and tradition of the African.

2. What products or services do you offer?

We make unique wearable art ADIRE that makes you stand out. We use the best quality materials and carefully go through the production process. We pack our customers’ orders neatly and request feedback after delivery. From the feedback given, we make improvements and adjust where necessary.

Bissie Ventures Adire Fabrics is unique because of its process, Indigenous designs, and results which portray the rich cultural heritage and tradition of Africa. Since it is handmade they can only be similar but there is always a difference.

3. What problem does your adire fashion service solve for customers?

Our adire products solve the problem of providing customers with unique and handcrafted textile products. Adire fabrics are known for their beautiful designs and craftsmanship, offering customers a way to express their style with one-of-a-kind pieces. Customers can enjoy the cultural significance and artistry of adire while adding a touch of creativity to their wardrobe or home decor. We help bring our customers’ imagination to life.

4. Who is your target audience?

Our target audience is individuals who value cultural significance and everyone who appreciates unique and handcrafted textile products.

5. You can share a success story or case study of what your customers say about your services.

We are a growing business and we appreciate reviews from our customers, we have received 85% positive reviews. 70% of our sales come from returning customers and referrals.

6. Please share the special promotions or discounts currently running for your business here.

We are currently running a 10% discount on customized adire. Customized adire selves as unique modern branding for businesses and individuals, we help you write your brand name or favorite name on fabric.

7. How can readers find your business online?

You can contact us on Instagram @bissie_ventures. Kindly send a message on your preferences and we will get back to you promptly. You can also admire our designs available on our profile and follow us for the latest styles and offers.

8. Are there any upcoming events/classes or product launches?

No.

9. What advice do you have for aspiring entrepreneurs?

You can always start small. How you start doesn’t define how successful you can become.

A baker can start with a milk tin of flour and end up using a tonne of flour in a week – that is growth.

10. Can you provide some tips for getting the most out of your product or service?

Kindly go through the Adire care tips on our Instagram page, click here. When you follow the tips, your adire will serve you for as long as you want.

11. What do you think about the Yoruba culture?

Yoruba culture is rich in traditions, art, and history. The vibrant colors and intricate designs of adire fabrics, for example, are a testament to the creativity and craftsmanship of the Yoruba people. The culture’s music, dance, language, and festivals all contribute to its uniqueness and beauty.