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Language is the bridge to culture, identity, and heritage. In the case of Yorùbá, a language rich in history, proverbs, and tonal complexities, preserving and teaching it to future generations is crucial. Today, we introduce Èdè Yorùbá, a brand dedicated to making Yorùbá language learning accessible, fun, and engaging for all. Founders Temi and Elizabeth share their journey, mission, and the impact of their work.
Meet the Founders: Temi & Elizabeth
Temi and Elizabeth are two Yorùbá women born in Nigeria but raised in the United Kingdom. Despite growing up abroad, their love for the Yorùbá language and culture has remained strong. Their mission is clear: to prevent the loss of Yorùbá language and culture, making it enjoyable and achievable for learners of all ages. With a desire to pass on the language to their own children and the wider community, they created Èdè Yorùbá as a labor of love.
Through their work, they aim to:
- Build a strong community of Yorùbá language learners and enthusiasts.
- Provide high-quality learning resources for reading, writing, listening, and speaking Yorùbá.
- Make learning Yorùbá fun and engaging for both children and adults.
Innovative Language Learning Tools
Currently, Èdè Yorùbá offers a pack of 60 flashcards featuring a unique learning feature—each card has a QR code that, when scanned, provides the correct pronunciation of the word. This innovative approach ensures that learners grasp the tonal nuances of Yorùbá, a critical aspect of the language.
Unlike many other languages, Yorùbá has limited high-quality learning resources, making Èdè Yorùbá’s flashcards a valuable addition to the space. As they continue growing, they plan to expand their offerings, both in print and digital formats, to provide even more learning opportunities.
Solving the Challenges of Yorùbá Learning
Many learners, particularly those in the diaspora, face difficulties in acquiring and maintaining proficiency in Yorùbá. Èdè Yorùbá tackles key challenges such as:
- Pronunciation struggles: As a tonal language, correct pronunciation is vital to ensure clarity. The QR-enabled flashcards provide native pronunciation, making learning easier.
- Lack of confidence: Many people feel ashamed or self-conscious about their lack of Yorùbá proficiency. Èdè Yorùbá fosters a supportive and engaging learning environment.
- Scarcity of resources: Compared to languages like Mandarin, Yorùbá has far fewer high-quality educational materials. Èdè Yorùbá is committed to filling this gap.
Who Can Benefit?
While Èdè Yorùbá primarily targets children, adults also benefit significantly. Parents who want to teach their children Yorùbá often find themselves learning alongside them. The founders believe that even fluent speakers can continue to expand their vocabulary and reinforce their cultural heritage.
Customer Success Stories
Customer feedback has been overwhelmingly positive. Learners appreciate the ease of use and effectiveness of the flashcards, and many have shared how the resource has helped them gain confidence in speaking Yorùbá. You can read more customer testimonials on their website: Èdè Yorùbá.
Exclusive Promotions
Èdè Yorùbá frequently offers discounts on their TikTok Shop, making their learning tools even more accessible. Currently, they are offering an exclusive 50% discount for Discover Yorùbá readers. Use code DISCVRYORUBA50 when purchasing from their website.
NOTE: The discount code only works for their Etsy shop and website, which fulfil UK and US orders. Anyone based in Nigeria will have to purchase from their retailer, Rovings Heights, on their website here.
Where to Find Èdè Yorùbá
You can explore their products and content on major platforms:
- Website: Èdè Yorùbá
- Instagram: @ede.yoruba
- TikTok: @ede.yoruba
- YouTube: Èdè Yorùbá
- Shop: Available on their website, TikTok Shop, Etsy, and Roving Heights Bookshop in Nigeria. They ship to the U.S., U.K., and Europe.
Future Plans and Growth
While there are no immediate product launches, Èdè Yorùbá is always working on expanding their resources. Keep an eye on their website and social media for updates on new learning tools and events.
Words of Advice for Aspiring Entrepreneurs
Temi and Elizabeth encourage aspiring entrepreneurs to focus on the problem they are solving and always prioritize bringing value to customers. Success comes from persistence, passion, and commitment to delivering quality solutions.
Maximizing the Yorùbá Learning Experience
To get the most out of Èdè Yorùbá flashcards:
- Scan the QR codes to hear accurate pronunciation.
- Follow their social media channels for additional learning materials.
- Practice consistently and make learning a fun, daily activity.
A Love for Yorùbá Culture
For Temi and Elizabeth, Yorùbá culture is more than just language—it is a way of life. Resilience, family values, and strong community ties are central to their identity, and they are committed to ensuring that future generations continue to embrace this rich heritage.
Final Thoughts
Èdè Yorùbá is more than a business; it is a movement dedicated to preserving and celebrating Yorùbá heritage. Temi and Elizabeth extend their gratitude to their supporters and the Discover Yorùbá community for this opportunity to share their story.
If you are looking to start your Yorùbá learning journey, now is the perfect time. Visit their website, grab a pack of flashcards, and take the first step towards fluency!
