DiscoverYoruba.com is your one-stop for embracing Yoruba culture, entertainment, and history unfolding.
Interview with Omotoyosi Denja Abdullahi the CEO of TYSFABWEAR
For this week’s feature on Discover Yoruba, we’re excited to introduce TYSFABWEAR, an African-inspired fashion brand that’s making waves with its vibrant, high-quality designs. We spoke with the visionary behind the brand to learn more about their journey, values, and mission to showcase African heritage through fashion.
Tell us about your background.
I have a diverse educational background that has influenced my journey. I hold an HND in Secretarial Administration, a BSc in Political Science, and a Certificate in Fashion Design. My interest in fashion has always been rooted in a love for African culture and self-expression, and TYSFABWEAR reflects that passion.
How did TYSFABWEAR come to be?
The idea for TYSFABWEAR was born out of a desire to fill a gap in the fashion industry for affordable, stylish, and authentic African-inspired clothing. I noticed a growing surge in demand for authentic African styles, so we created unique, high-quality pieces to celebrate the African heritage through fashion and bring originality to every design. TYSFABWEAR was developed to bridge this gap, celebrating African heritage while embracing modern trends.
What is TYSFABWEAR’s mission?
Our mission at TYSFABWEAR is to empower self-expression through vibrant, African-inspired fashion. We aim to foster a community that values cultural diversity, sustainability, and exceptional quality. We believe fashion should not only be beautiful but also meaningful, telling a story of culture and pride.
What are the core values that guide your brand?
At TYSFABWEAR, our values include:
- Cultural Pride: We celebrate African heritage and promote cultural exchange.
- Quality Excellence: We focus on delivering products that exceed customer expectations.
- Sustainability: We embrace eco-friendly practices and responsible sourcing.
- Community Building: We aim to create a platform where fashion enthusiasts can connect.
- Customer Delight: Exceptional service and customer satisfaction are at the heart of what we do.
Could you tell us more about your products and services?
TYSFABWEAR offers a range of products and services designed to highlight African culture.
- Products: We specialize in ready-to-wear boubous and kaftans, which are created with authentic African designs and high-quality materials.
- Services:
- Custom Orders: Unique pieces tailored to individual tastes.
- Asoebi Packages: Curated options for special occasions, including Customized Asoebi for groups and individuals.
- Collaborations: We work with other brands to create exclusive designs.
Our focus on authenticity, sustainability, and customization ensures that each piece is special and versatile, offering customers a unique fashion experience.
What makes TYSFABWEAR stand out?
We stand out through our commitment to authenticity and sustainability. Every TYSFABWEAR piece reflects true African heritage, and we strive to create fashion that is not only beautiful but also responsible. Our garments are designed to be worn in various ways, adding value to each piece. We also prioritize customer service, ensuring timely delivery and high-quality finishing.
How do your products solve customers’ problems?
We aim to make stylish African fashion accessible and convenient. Our ready-made outfits save customers time, eliminating the need to search for fabrics, designers, or tailors. We also offer standardized sizing to address common fitting issues, and our prices are affordable without compromising quality.
Who is your target audience?
Our target audience includes:
- Cultural enthusiasts who value heritage and tradition.
- Busy professionals seeking convenient, stylish clothing.
- Socialites and event-goers looking for standout fashion.
- Individuals passionate about fashion and cultural pride.
Can you share any customer success stories?
We’ve received wonderful feedback from our customers, particularly on the quality of our fabrics, the finishing of our products, and our timely delivery. Many customers express appreciation for the attention to detail we put into each garment and the cultural authenticity that shines through.
Are there any special promotions coming up?
Yes! We’re launching our website with an “EXCLUSIVE SALES ALERT” from November 22nd to 25th, 2024. Our customers will get the first look at our collections and enjoy special discounts during this period.
Where can readers find you online?
You can find us on Instagram at TYSFABWEAR. Our website will also go live on November 22nd, and we can’t wait to welcome everyone to the TYSFABWEAR online experience.
Any special discounts for Discover Yoruba readers?
Yes! We’re happy to offer Discover Yoruba readers an exclusive discount. Your team will receive details closer to the launch date.
TYSFABWEAR beautifully combines fashion with cultural pride, creating pieces that resonate with African heritage and modern elegance. Be sure to check out their exclusive sale this November and experience the essence of African-inspired fashion!
