DiscoverYoruba.com is your one-stop for embracing Yoruba culture, entertainment, and history unfolding.
1. Can you introduce yourself?
My name is Ònàolápò Leah Bólárìnwá (Mrs). I am a graduate of marketing from the Polytechnic, Ibadan. My journey into the Àdírẹ business began with my deep appreciation for the beauty of art and culture. Àdírẹ is innovative and dynamic; it’s a craft that never ceases to inspire.
2. What is your mission statement?
To effectively showcase the dynamism of culture through art innovation.
3. What types of Àdírẹ fabrics do you offer?
We sell a variety of Àdírẹ fabrics, including:
- Àdírẹ èlèkọ̀/àlárọ̀dúdú
- Batiks on guinea brocade, Daviva, and regular cotton
- Àdírẹ t-shirts
- Silk and chiffon/crêpe
- Mali indigo
- Ghana batiks
- Àdírẹ special
- Tie and dye techniques (crack, pleating, etc.)
- Àdírẹ Osogbo
- Àdírẹ computer (art prints)
4. What challenges does your business address?
We stand firmly against the influx of China-made prints, which have become prevalent in the Àdírẹ market. Our goal is to solve this issue by offering high-quality, hand-dyed, and hand-waxed fabrics that genuinely promote our culture and traditions.
5. Who is your target audience?
Our target audience includes individuals who deeply appreciate culture and want to explore its richness. Additionally, we cater to non-Africans who are eager to embrace and celebrate African heritage.
6. What has been your business’s greatest success?
In five years, we’ve achieved numerous success stories through satisfied customers. Repeat purchases and referrals are a testament to our quality. While it’s impossible to satisfy everyone, we strive for 99% satisfaction and use the remaining 1% as an opportunity for growth and improvement.
7. How has social media impacted your business?
Social media has been a driving force behind our growth. About 70% of our customers discovered us through social media, and many have become integral to our success story.
8. Where can customers find you?
We are Google-verified as Anike’s Trad & Luxuries. You can connect with us through:
- Instagram: @anikes_trad_luxuries
- WhatsApp: 09955276483
9. What advice do you have for aspiring entrepreneurs?
Entrepreneurship requires dedication and hard work. Remember, no one will see your vision as clearly as you do, so pursue it with the determination that your life depends on it.
10. Are there any special offers available?
Yes! This December, we’re offering at least a 20% discount on all fabrics. It’s the perfect time to shop.
11. What are your thoughts on the Yorùbá culture and tradition?
Yorùbá culture is incredibly rich, and we must guard and preserve it with pride. Our heritage is a treasure that deserves to be celebrated and protected.
Any final thoughts?
I want to express my gratitude to Discover Yorùbá for providing a platform that promotes our culture and heritage. May this initiative continue to grow and thrive. Thank you, and may Olódùmarè bless you abundantly.
