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Meet the Founder: Seun Olarewaju
Seun Olarewaju is the visionary founder of Ileri Labs, Nigeria’s first private label company specializing in plant-based skincare and haircare manufacturing. Her journey began in 2015 when, after the birth of her daughter, she sought a side hustle inspired by House of Tara, a Nigerian beauty brand. Initially, she explored importing makeup products from Canada but soon shifted her focus to skincare. However, the rising exchange rate made importation unfeasible. This challenge led Seun to research local alternatives, and when she couldn’t find any private-label companies in Nigeria, she decided to create one herself.
Armed with online courses and hundreds of hours of YouTube tutorials, she launched Ileri Labs in July 2016 with handcrafted soaps. Over the years, the company expanded its offerings to include serums, lotions, and hair care products for men, women, and children. Ileri Labs is built on sustainability, utilizing natural and plant-based ingredients to create eco-conscious beauty solutions. The company’s mission is to empower small and medium-sized enterprises (SMEs) by providing affordable, high-quality private-label cosmetic products, helping them launch their own brands without the burden of manufacturing.
What Ileri Labs Offers
Ileri Labs provides a comprehensive range of services for aspiring skincare and haircare entrepreneurs, including:
- Custom Formula Development: Unique formulations tailored to your brand’s needs.
- Private Label Manufacturing: High-quality skincare and haircare products produced under your brand name.
- Branding Support: Packaging solutions with your brand’s name and logo.
- Training & Education: Skincare and haircare formulation classes for those looking to create their own products.
Ileri Labs stands out by offering low order minimums, making it easier for small businesses and entrepreneurs to enter the beauty industry.
Solving a Major Industry Problem
Launching a cosmetic brand requires significant investments in factory setup, research, and product development. Ileri Labs eliminates these barriers by offering a cost-effective solution. Through private labeling, business owners can focus on branding, marketing, and sales while Ileri Labs handles the production process.
The company also bridges a crucial gap in the Nigerian beauty industry, where high-quality, plant-based skincare and haircare options are limited.
Who Can Benefit from Ileri Labs?
Ileri Labs caters to a diverse range of clients, including:
- Salons, Spas, and Resorts looking to offer exclusive beauty products.
- Hotels and Event Planners seeking luxury cosmetic souvenirs.
- Aspiring entrepreneurs fresh out of school or university who want to enter the beauty industry.
- Existing skincare and haircare brands looking to expand their product line.
With minimum order quantities as low as two dozen, Ileri Labs provides affordable solutions for entrepreneurs working with tight budgets.
Customer Success Stories
One of Ileri Labs’ success stories is a UK-based entrepreneur who partnered with the company to launch a baby care brand. Ileri Labs developed a 2-in-1 baby shampoo and baby oil, which the client loved so much that she even used the products on herself!
For more client testimonials, visit Ileri Labs’ Instagram page: @ilerilabs.
Special Promotions & Discounts
- 10% Product Discount on orders above 200 pieces (provided as additional products, not cash discount).
- Exclusive Discover Yoruba Offer: 5% Cash Discount for Discover Yoruba readers launching their skincare or haircare brand between now and February 15. Use code DSCVRY25 when ordering.
Where to Find Ileri Labs
- Instagram: @ilerilabs
- WhatsApp: 08123590896
- Website: Launch Your Brand
Upcoming Events & Product Launches
- Online Skincare Formulation Classes (available year-round). Enrol here: Online Skincare Certification
- Follicle Kids Haircare Line launching in February! Follow @shopfollicle on Instagram for updates.
Expert Advice for Entrepreneurs
Seun’s top advice for aspiring entrepreneurs: “Build systems. You can’t do it all by yourself. Work hard and pray harder.”
To maximize success, she recommends:
- Product Demos & Free Samples: Let potential customers experience your products firsthand.
- Education-Based Marketing: Teach your audience about the unique ingredients in your products to boost sales.
A Love for Yoruba Culture
Seun Olarewaju has a deep appreciation for Yoruba culture, particularly its language and food. She acknowledges the richness of Yoruba traditions and values that have influenced her entrepreneurial journey.
Final Words
Seun invites salon owners and other beauty entrepreneurs to take advantage of Ileri Labs’ private-label services and the 5% Valentine’s discount. Whether you’re an aspiring entrepreneur or an established brand looking to scale, Ileri Labs is here to help you create high-quality, plant-based cosmetic products that make a lasting impact.
Start your beauty brand journey today!
