Meet Rofiat Omowunmi Imran—Founder of HERTHEYBC (Ankara Craft Guru).

Byhakima August 21, 2025August 21, 2025 Reading Time: 4 minutes

My name is Rofiat Omowunmi Imran, and I am the Founder and Creative Director of HERTHEYBC (Ankara Craft Guru), a Nigerian-based brand that specializes in handmade Afrocentric fashion accessories and indigenous fabrics such as Aso Oke, Ankara, Batik, and Adire. This journey began with my passion for standing out while proudly showcasing my African identity….

My name is Rofiat Omowunmi Imran, and I am the Founder and Creative Director of HERTHEYBC (Ankara Craft Guru), a Nigerian-based brand that specializes in handmade Afrocentric fashion accessories and indigenous fabrics such as Aso Oke, Ankara, Batik, and Adire.

This journey began with my passion for standing out while proudly showcasing my African identity. I realized there was a gap: many people admired African prints but struggled to find high-quality, handcrafted pieces that combined culture with everyday functionality. That realization inspired me to build Ankara Craft Guru.

Our Mission

We aim to celebrate African craftsmanship by creating authentic, stylish, and durable pieces that connect people to culture while fitting seamlessly into modern lifestyles.

Our Core Values

Creativity—crafting designs that tell unique stories.
Quality—ensuring every item is built to last.
Cultural Pride—preserving and promoting African heritage.
Customer Happiness—giving every client confidence and joy through what they wear.

Through our tagline “Name it… We Craft it,” we show the world that African fashion is more than clothing and accessories – it is a living expression of identity, culture, and elegance.

What We Offer

We specialize in handmade Afrocentric fashion accessories and retail indigenous fabrics that blend cultural heritage with modern style.

Our Products Include:

Handcrafted Bags – stylish, durable, and functional pieces made from premium Aso Oke, Ankara, Adire, and other African fabrics.
Footwear – slippers and sandals crafted with African prints, combining comfort with cultural elegance.
Fashion Accessories – turbans, sun hats, hand fans, headbands, purses, bedroom slippers, and jewelry sets that add bold Afrocentric flair.
Souvenirs & Gifts – personalized items for weddings, parties, and corporate gifting.
Indigenous Fabrics – Aso Oke, Ankara, Batik, and Adire in authentic, high-quality weaves and patterns.

What Makes Us Unique

Every piece is handmade with love – not mass produced.
We give traditional fabrics a modern twist for today’s fashion needs.
Our products are functional yet stylish, designed for real people.
We offer customization for one-of-a-kind pieces.
We are deeply committed to preserving African craftsmanship while making it globally appealing.

Who We Serve

Our products solve the challenge of finding unique, high-quality, and functional Afrocentric fashion pieces. We help customers look stylish, feel confident, and stay connected to African culture while enjoying durable accessories they can use daily.

Our target audience includes:

Fashion-conscious individuals
Families and event lovers
Gift buyers
Africans at home and in the diaspora

Cultural Inspiration

Yoruba culture is a beautiful blend of tradition, creativity, spirituality, and community. It has influenced not just Nigeria, but the entire world. At HERTHEYBC, we draw inspiration from this heritage—creating pieces that connect people to Africa’s elegance while making them look good.

As the Yoruba saying goes:
“Ile la ti n ko eso r’ode” – Charity begins at home.
We must learn to appreciate our own culture and heritage. Our culture is already celebrated worldwide – in Brazil, Cuba, the USA – through music, fashion, and spirituality. Yet, many of us who own it do not fully realize its value.